Kubient Receives Notice of Allowance for Patent-Pending Solution KAI
NEW YORK, Aug. 31, 2022 (GLOBE NEWSWIRE) -- Kubient, Inc. (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”), a cloud-based software platform for digital advertising, announced that the United States Patent and Trademark Office (“USPTO”) issued a Notice of Allowance for the Company’s proprietary ad fraud identification and prevention technology, Kubient Artificial intelligence (“KAI”). A notice of allowance is issued by the USPTO to indicate that the application has passed examination. When and if the patent is issued by the USPTO, the resulting patent will provide Kubient with added intellectual property protection until 2039.
Kubient's patent-pending real-time fraud identification and prevention technology transforms the fraud prevention process into a real-time programmatic process. KAI now empowers buyers and sellers of digital advertising to use machine learning during the 300-millisecond bidding process to identify and remove fraudulent traffic before it is bought and sold. KAI provides real time protection across omni-channel digital marketing campaigns regardless of digital platforms and channels, ensures that specific audiences will be marketed to, and allows media publishers, buyers, and platforms to see detailed fraud reports, insights, and analytics in real time based upon each advertising unit.
“Receiving the Notice of Allowance for our patent-pending solution is a major milestone for Kubient, and we believe that is also a rather rare achievement within the AdTech industry,” said Paul Roberts, Founder and CEO of Kubient. “This notice validates our approach to fraud prevention and brings Kubient one more step closer to more seamlessly scaling and widely commercializing our solution. Receiving a patent for KAI has been a high priority since day one, and I’m proud of our team for bringing us very close to achieving this goal, especially our Director of Data Science, Vasanti Mahajan, who joined us over four years ago and has delivered on a vision of using technology to prevent the massive amount of fraud that plagues digital advertising. The entire Kubient team remained resilient and diligent through the development and enhancement of this groundbreaking technology that we believe has the capability to transform the digital advertising ecosystem. Looking ahead, KAI will remain the centerpiece for Kubient's M&A strategy as we continue to weigh strategic alternatives.”
Further to its initial core thesis, Kubient’s artificial intelligence and machine learning teams continue to bolster KAI’s capabilities, beginning with the addition of compliance verification algorithms. This feature allows KAI’s AI to better sort and vet fraudulent data and users from processing through the digital ad marketplace. Additionally, Kubient has successfully developed KAI as a hybrid standalone tool that third party publishers or suppliers can utilize and incorporate into their existing ecosystems. Kubient is continuing to invest in KAI's fraud AI/machine learning models and developing KAI to be the optimal intelligence layer between buyers and sellers.
Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Marketplace is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Marketplace is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit https://kubient.com.
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.
Kubient Investor Relations
Gateway Investor Relations
Matt Glover and John Yi
Released August 31, 2022