UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2022

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number: 001-39441

KUBIENT, INC.

(Exact name of registrant as specified in its charter)

Delaware

82-1808844

(State or other jurisdiction of

incorporation or organization)

(I.R.S. Employer

Identification No.)

500 7th Avenue, 8thFloor

New York, New York 10018

(Address of principal executive offices, including zip code)

Registrant’s telephone number, including area code: (800) 409-9456

Securities registered pursuant to Section 12(b) of the Act:


Title of each class	Trading Symbol	Name of each exchange on which registered
Common Stock, par value $0.00001 per share	KBNT	The Nasdaq Stock Market LLC
Common Stock Purchase Warrants	KBNTW	The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
		Emerging growth company	☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of August 10, 2022, the registrant had 14,401,252 shares of common stock outstanding.

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KUBIENT, INC.

FORM 10-Q

FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2022

INDEX


		Page
Part I.	FINANCIAL INFORMATION
Item 1.	Financial Statements	1
	Condensed Consolidated Balance Sheets as of June 30, 2022 (Unaudited) and December 31, 2021	1
	Unaudited Condensed Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2022 and 2021	2
	Unaudited Condensed Consolidated Statements of Changes in Stockholders’ Equity for the Three and Six Months Ended June 30, 2022 and 2021	3
	Unaudited Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2022 and 2021	4
	Notes to Unaudited Condensed Consolidated Financial Statements	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	13
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	22
Item 4.	Controls and Procedures	22

Part II.	OTHER INFORMATION	24
Item 1.	Legal Proceedings	24
Item 1A.	Risk Factors	24
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	24
Item 3.	Defaults Upon Senior Securities	24
Item 4.	Mine Safety Disclosure	24
Item 5.	Other Information	24
Item 6.	Exhibits	25
Signatures		26
Glossary		A-1

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Item 1. Financial Statements

Kubient, Inc.

Condensed Consolidated Balance Sheets


	June 30,		December 31,
	2022		2021
	(unaudited)
Assets
Current Assets:
Cash and cash equivalents	$	17,683,885	$	24,907,963
Accounts receivable, net		259,562		2,291,533
Other receivables		—		526,070
Prepaid expenses and other current assets		236,160		495,178
Total Current Assets		18,179,607		28,220,744
Intangible assets, net		—		2,946,610
Goodwill		—		463,000
Property and equipment, net		—		44,756
Deferred offering costs		10,000		10,000
Total Assets	$	18,189,607	$	31,685,110

Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable - suppliers	$	562,877	$	1,844,544
Accounts payable - trade		323,402		659,362
Accrued expenses and other current liabilities		376,409		2,493,287
Deferred revenue		146,339		395,914
Notes payable		1,509		151,336
Total Current Liabilities		1,410,536		5,544,443
Contingent consideration		—		613,000
Notes payable, non-current portion		77,391		77,407
Total Liabilities		1,487,927		6,234,850

Commitments and contingencies (Note 5)
Stockholders’ Equity:
Preferred stock, $0.00001 par value; 5,000,000 shares authorized; No shares issued and outstanding as of June 30, 2022 and December 31, 2021		—		—
Common stock, $0.00001 par value; 95,000,000 shares authorized; 14,401,252 and 14,253,948 shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively		144		143
Additional paid-in capital		52,719,709		52,030,907
Accumulated deficit		(36,018,173)		(26,580,790)
Total Stockholders’ Equity		16,701,680		25,450,260
Total Liabilities and Stockholders’ Equity	$	18,189,607	$	31,685,110

The accompanying notes are an integral part of these condensed consolidated financial statements.

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Kubient, Inc.

Condensed Consolidated Statements of Operations

(unaudited)


	For the Three Months Ended				For the Six Months Ended
	June 30,				June 30,
	2022		2021		2022		2021

Net Revenues	$	400,351	$	497,568	$	1,645,655	$	1,205,325

Costs and Expenses:
Sales and marketing		1,050,423		504,380		2,383,433		1,261,330
Technology		959,157		619,692		2,114,856		1,139,447
General and administrative		1,509,208		1,108,280		3,691,757		2,363,852
Impairment loss on intangible assets		2,626,974		—		2,626,974		—
Impairment loss on property and equipment		49,948		—		49,948		—
Impairment loss on goodwill		463,000		—		463,000		—
Loss accrual on customer contract		(413,918)		—		375,687		—
Total Costs and Expenses		6,244,792		2,232,352		11,705,655		4,764,629
Loss From Operations		(5,844,441)		(1,734,784)		(10,060,000)		(3,559,304)

Other (Expense) Income:
Interest expense		(2,536)		(1,576)		(6,408)		(3,210)
Interest income		2,734		33,355		5,025		62,664
Change in fair value of contingent consideration		23,378		—		613,000		—
Other income		10,974		—		11,000		233
Total Other Income		34,550		31,779		622,617		59,687
Net Loss	$	(5,809,891)	$	(1,703,005)	$	(9,437,383)	$	(3,499,617)
Net Loss Per Share - Basic and Diluted	$	(0.41)	$	(0.12)	$	(0.66)	$	(0.26)
Weighted Average Common Shares Outstanding - Basic and Diluted		14,316,483		13,983,195		14,286,655		13,307,766

The accompanying notes are an integral part of these condensed consolidated financial statements.

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Kubient, Inc.

Condensed Consolidated Statements of Changes in Stockholders’ Equity

(unaudited)


	For the Six Months Ended June 30, 2022
				Additional
	Common Stock			Paid-In		Accumulated
	Shares	Amount		Capital		Deficit		Total

Balance - January 1, 2022	14,253,948	$	143	$	52,030,907	$	(26,580,790)	$	25,450,260
Surrender and cancellation of common stock	(3,397)		—		(18,683)		—		(18,683)
Stock-based compensation:
Common stock	53,192		—		430,361		—		430,361
Options	—		—		2,295		—		2,295
Net loss	—		—		—		(3,627,492)		(3,627,492)
Balance - March 31, 2022	14,303,743		143		52,444,880		(30,208,282)		22,236,741
Surrender and cancellation of common stock	(8,323)		—		(36,188)		—		(36,188)
Stock-based compensation:
Common stock	105,832		1		308,950		—		308,951
Options	—		—		2,067		—		2,067
Net loss	—		—		—		(5,809,891)		(5,809,891)
Balance - June 30, 2022	14,401,252	$	144	$	52,719,709	$	(36,018,173)	$	16,701,680


	For the Six Months Ended June 30, 2021
				Additional
	Common Stock			Paid-In		Accumulated
	Shares	Amount		Capital		Deficit		Total

Balance - January 1, 2021	11,756,109	$	118	$	40,770,504	$	(16,289,077)	$	24,481,545
Shares issued upon exercise of warrants, net of issuance costs [1]	2,047,361		20		9,274,891		—		9,274,911
Stock-based compensation:
Common stock	70,040		1		513,102		—		513,103
Options	—		—		2,576		—		2,576
Net loss	—		—		—		(1,796,612)		(1,796,612)
Balance - March 31, 2021	13,873,510		139		50,561,073		(18,085,689)		32,475,523
Shares issued upon exercise of warrants, net of issuance costs [2]	108,961		1		428,718		—		428,719
Common stock issued upon exercise of options	2,815		—		8,361		—		8,361
Shares issued as partial consideration for intangible asset	100,000		1		531,999		—		532,000
Stock-based compensation:
Common stock	167,600		2		27,568		—		27,570
Options	—		—		2,509		—		2,509
Net loss	—		—		—		(1,703,005)		(1,703,005)
Balance - June 30, 2021	14,252,886	$	143	$	51,560,228	$	(19,788,694)	$	31,771,677

[1]	Includes gross proceeds of $9,708,038, less issuance costs of $433,127.

[2]	Includes gross proceeds of $460,989, less issuance costs of $32,270.

The accompanying notes are an integral part of these condensed consolidated financial statements.

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Kubient, Inc.

Condensed Consolidated Statements of Cash Flows

(unaudited)


	For the Six Months Ended
	June 30,
	2022		2021

Cash Flows From Operating Activities:
Net loss	$	(9,437,383)	$	(3,499,617)
Adjustments to reconcile net loss to net cash used in operating activities:
Bad debt expense		7,000		—
Impairment loss on intangible assets		2,626,974		—
Impairment loss on property and equipment		49,948		—
Impairment loss on goodwill		463,000		—
Depreciation and amortization		330,993		159,293
Change in fair value of contingent consideration		(613,000)		—
Stock-based compensation:
Common stock		717,265		255,667
Options		4,362		5,085
Changes in operating assets and liabilities:
Accounts receivable		2,024,971		878,814
Other receivable		507,387		—
Prepaid expenses and other current assets		259,018		(52,766)
Accounts payable - suppliers		(1,281,667)		16,061
Accounts payable - trade		(335,959)		(404,930)
Accrued expenses and other current liabilities		(1,913,445)		(334,280)
Accrued interest		—		(3,975)
Deferred revenue		(249,575)		—
Net Cash Used In Operating Activities		(6,840,111)		(2,980,648)

Cash Flows From Investing Activities:
Purchase of intangible assets		—		(1,114,072)
Purchase of property and equipment		(16,549)		(10,181)
Net Cash Used In Investing Activities		(16,549)		(1,124,253)

Cash Flows From Financing Activities:
Proceeds from exercise of warrants [1]		—		9,787,149
Proceeds from exercise of options		—		8,361
Repayment of PPP loan		(149,843)		—
Repayment of financed director and officer insurance premiums		(217,575)		—
Payment of deferred offering costs		—		(10,300)
Net Cash (Used In) Provided By Financing Activities		(367,418)		9,785,210
Net (Decrease) Increase In Cash and Cash Equivalents		(7,224,078)		5,680,309
Cash and Cash Equivalents - Beginning of the Period		24,907,963		24,782,128
Cash and Cash Equivalents - End of the Period	$	17,683,885	$	30,462,437

[1]	Includes gross proceeds of $10,169,027, less issuance costs of $381,878.

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Kubient, Inc.

Condensed Consolidated Statements of Cash Flows (Continued)

(unaudited)


	For the Six Months Ended
	June 30,
	2022		2021

Supplemental Disclosures of Cash Flow Information:
Cash paid during the period for:
Interest	$	—	$	—
Income taxes	$	—	$	—

Non-cash investing and financing activities:
Surrender and cancellation of common stock	$	(18,683)	$	—
Shares of common stock issued in satisfaction of accrued issuable equity	$	—	$	507,044
Accrual of deferred offering costs	$	—	$	13,605
Accrual of warrant exercise issuance costs	$	—	$	83,519
Shares issued as partial consideration for intangible asset	$	—	$	532,000

The accompanying notes are an integral part of these condensed consolidated financial statements.

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Kubient, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

NOTE 1 – BUSINESS ORGANIZATION, NATURE OF OPERATIONS, RISKS AND UNCERTAINTIES AND BASIS OF PRESENTATION

Organization and Operations

Kubient, Inc. (“Kubient”, “we”, “our” or the “Company”), a Delaware corporation, was incorporated in May 2017 to solve some of the most significant problems facing the global digital advertising industry.

The Company’s experienced team of marketing and technology veterans has developed the Audience Marketplace, a modular, highly scalable, transparent, cloud-based software platform for real-time trading of digital, Programmatic Advertising. The Company’s platform’s open marketplace gives both advertisers (ad space buyers) and Publishers (ad space sellers) the ability to use machine learning in the most critical parts of any Programmatic Advertising inventory auction, while simultaneously and significantly reducing those advertisers and Publishers’ exposure to fraud, specifically in the Pre-bid environment.

The Company also provides unique capabilities with its proprietary pre-bid ad fraud detection and prevention, Kubient Artificial Intelligence (“KAI”), which has the ability to stop fraud in the critical 300 millisecond window before an advertiser spends their budget on fraudulent ad space. The technology is powered by deep learning algorithms, the latest advancement in machine learning, which allows the Company to ingest vast amounts of data, find complex patterns in the data and make accurate predictions. This provides advertisers a powerful tool capable of preventing the purchase of ad fraud.

The Company believes that its Audience Marketplace technology allows advertisers to reach entire audiences rather than buying single impressions from disparate sources. By becoming a one stop shop for advertisers and publishers, providing them with the technology to deliver meaningful messages to their target audience, all in one place, on a single platform that is computationally efficient, transparent, and as safely fraud-free as possible, the Company believes that its Audience Marketplace platform (and the application of the platform’s machine learning algorithms) leads to increased publisher revenue, lower advertiser cost, reduced latency and increased economic transparency during the advertising auction process.

Risks and Uncertainties

The novel coronavirus (“COVID-19”) pandemic continues to impact global economic conditions, as well as the Company’s operations. COVID-19 had a meaningful negative impact on our financial condition, cash flows and results of operations during 2020, as revenues declined and we reduced spending in light of COVID-19 uncertainty. Although we continued to experience disruption and volatility during 2021, which could continue to have an adverse effect on our revenues and earnings in 2022, the ultimate economic impact of the pandemic remains fluid, as there continue to be periods of COVID-19 resurgence in various parts of the world. The extent of the impact of the COVID-19 pandemic in 2022 on our operational and financial performance will depend on a variety of factors, some of which are outside our control, including the duration and spread of COVID-19 and its variants, and its impact on our clients, partners, industry, and employees, all of which are uncertain at this time and cannot be accurately predicted.

Similarly, the economic uncertainty caused by the COVID-19 pandemic has made and may continue to make it difficult for us to forecast revenue and operating results and to make decisions regarding operational cost structures and investments. We have committed, and we plan to continue to commit, resources to grow our business, employee base, and technology development, and such investments may not yield anticipated returns, particularly if worldwide business activity continues to be impacted by the COVID-19 pandemic. The duration and extent of the impact from the COVID-19 pandemic depend on future developments that cannot be accurately predicted at this time, and if we are not able to respond to and manage the impact of such events effectively, our business may be harmed.

There can be no assurance that precautionary measures, whether adopted by us or imposed by others, will be effective, and such measures could negatively affect our sales, marketing, and client service efforts, delay and lengthen our sales cycles, decrease our employees’, clients’, or partners’ productivity, or create operational or other challenges, any of which could harm our business and results of operations.

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Kubient, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

Basis of Presentation

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. In the opinion of management, such statements include all adjustments (consisting only of normal recurring items) which are considered necessary for a fair statement of the unaudited condensed consolidated financial statements of the Company as of June 30, 2022 and for the three and six months ended June 30, 2022 and 2021. The results of operations for the three and six months ended June 30, 2022 are not necessarily indicative of the operating results for the full year ending December 31, 2022 or any other period. These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and related disclosures as of December 31, 2021 and 2020 and for the years then ended which are included the Annual Report filed on Form 10-K on March 31, 2022.

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES

There have been no material changes to the significant accounting policies included in the audited consolidated financial statements as of December 31, 2021 and 2020 and for the years then ended, which were included the Annual Report filed on Form 10-K on March 31, 2022, except as disclosed in this note.

Revenue Recognition

The Company maintains a contract with each customer and supplier, which specifies the terms of the relationship. The Company provides a service to its customers (the buy-side ad networks who work for advertisers) by connecting advertisers and publishers. For this service, the Company earns a percentage of the amount that is paid by the advertiser, who wants to run a digital advertising campaign, which, in some cases, is reduced by the amount paid to the publisher, who wants to sell its ad space to the advertiser.

The transaction price is determined based on the consideration to which the Company expects to be entitled, including the impact of any implicit price concessions over the course of the contract. The Company’s performance obligation is to facilitate the publication of advertisements. The performance obligation is satisfied at the point in time that the ad is placed. Subsequent to a bid being won, the associated fees are generally not subject to refund or adjustment. Historically, any refunds and adjustments have not been material. The revenue recognized is the amount the Company is responsible to collect from the customer related to the placement of an ad (the “Gross Billing”), less the amount the Company remits to the supplier for the ad space (the “Supplier Cost”), if any. The determination of whether the Company is the principal or agent, and hence whether to report revenue on a gross basis equal to the Gross Billing or on a net basis for the difference between the Gross Billing and Supplier Cost, requires judgment. The Company acts as an agent in arranging via its platform for the specified good (the ad space) to be purchased by the advertiser, as it does not control the goods or services being transferred to the end customer, it does not take responsibility for the quality or acceptability of the ad space, it does not bear inventory risk, nor does it have discretion in establishing price of the ad space. As a result, the Company recognizes revenue on a net basis for the difference between the Gross Billing and the Supplier Cost.

The Company invoices customers on a monthly basis for the amount of Gross Billings in the relevant period. Invoice payment terms, negotiated on a customer-by- customer basis, are typically between 45 to 90 days. However, for certain agency customers with sequential liability terms as specified by the Interactive Advertising Bureau, (i) payments are not due to the Company until such agency customers has received payment from its customers (ii) the Company is not required to make a payment to its supplier until payment is received from the Company’s customer and (iii) the supplier is responsible to pursue collection directly with the advertiser. As a result, once the Company has met the requirements of each of the five steps under ASC 606, the Company’s accounts receivable are recorded at the amount of Gross Billings which represent amounts it is responsible to collect and accounts payable, if applicable, are recorded at the amount payable to suppliers. In the event step 1 under ASC 606 is not met, the Company does not record either the accounts receivable or accounts payable. Accordingly, both accounts receivable and accounts payable appear large in relation to revenue reported on a net basis.

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Kubient, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

From time to time, the Company records loss accruals for estimated costs that exceed estimated revenue related to its contracts with customers. During the three and six months ended June 30, 2022, the Company recognized an estimated loss accrual (reversal) on a customer contract of $(413,918) and $375,687, respectively, related to media costs incurred associated with a contract with a customer, which was included in costs and expenses on the condensed consolidated statement of operations.

As of June 30, 2022 and December 31, 2021, the Company did not have any contract assets from contracts with customers. During the three and six months ended June 30, 2022, the Company recognized $0 and $395,914 of revenue that was deferred as of December 31, 2021. As of June 30, 2022 and December 31, 2021, the Company had $146,339 and $395,914, respectively, of contract liabilities where performance obligations have not yet been satisfied. During the three months ended June 30, 2022, there was $174,705 of net revenue recognized from performance obligations satisfied during the three months ended March 31, 2022. During the three and six months ended June 30, 2021, there was no revenue recognized from performance obligations satisfied (or partially satisfied) in previous periods.

Net Loss Per Common Share

Basic net loss per common share is computed by dividing net loss by the weighted average number of vested common shares outstanding during the period. Diluted net loss per common share is computed by dividing net loss by the weighted average number of vested common and dilutive common-equivalent shares outstanding during each period. Dilutive common-equivalent shares consist of shares of options, warrants and convertible notes, if not anti-dilutive. The following shares were excluded from the calculation of weighted average dilutive common shares because their inclusion would have been anti-dilutive:


	For the Three and Six Months Ended
	June 30,
	2022	2021
Warrants [1]	5,122,074	5,122,074
Restricted stock units	564,436	—
Restricted stock awards	246,276	—
Stock options	83,610	94,447
	6,016,396	5,216,521

[1] The 2022 period includes shares underlying warrants that are exercisable into an aggregate of (i) 368,711 shares of common stock and (ii) five-year warrants to purchase 368,711 shares of common stock at an exercise price of $5.50 per share.The 2021 period includes shares underlying warrants that are exercisable into an aggregate of (i) 462,997 shares of common stock and (ii) five-year warrants to purchase 462,997 shares of common stock at an exercise price of $5.50 per share.

NOTE 3 – LONG-LIVED ASSETS AND GOODWILL

During the three months ended June 30, 2022, the Company identified triggering events that indicated its long-lived assets including its definite-lived intangible assets were at risk of impairment and, as such, performed a quantitative impairment assessment to evaluate recoverability and, ultimately, whether carrying value exceeded fair value. The primary triggers for the impairment review were a loss of customers as well as a reduction in the value of Kubient’s market capitalization. As a result of the quantitative assessments, the Company determined the fair value of the asset group was less than the carrying value and, accordingly, determined the Company’s long-lived assets were fully impaired. As a result, during the three and six months ended June 30, 2022, the Company recognized an impairment loss on intangible assets and property and equipment of $2,626,974 and $49,948, respectively, on its condensed consolidated statements of operations.

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Kubient, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

During the three months ended June 30, 2022, the Company identified triggering events that indicated its goodwill associated with its acquisition of MediaCrossing was at risk of impairment and, as such, performed a quantitative impairment assessment to determine whether the fair value of the reporting unit (determined to be the Company) exceeded its fair value. The primary triggers for the impairment review were a loss of customers as well as a reduction in the value of Kubient’s market capitalization. As a result of the quantitative assessments, the Company determined the fair value of the reporting unit was less than the carrying value and, accordingly, determined the Company’s goodwill was fully impaired. As a result, during the three and six months ended June 30, 2022, the Company recognized an impairment loss on goodwill of $463,000 on its condensed consolidated statements of operations.

NOTE 4 – ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

Accrued expenses and other current liabilities consisted of the following:


	June 30,		December 31,
	2022		2021
Accrued bonuses	$	42,905	$	554,997
Accrued payroll		—		13,750
Financed director and officer insurance premiums		—		217,575
Accrued supplier expenses		56,352		67,971
Accrued legal settlement		—		975,000
Accrued legal and professional fees		—		20,323
Accrued commissions		4,210		36,109
Accrued media commissions		—		138,028
Credit card payable		151,374		328,075
Accrued programming expenses		—		1,750
Accrued issuable equity		15,400		1,258
Accrued interest		6,428		9,017
Accrued warrant exercise costs		83,519		83,519
Other		16,221		45,915
Total accrued expenses and other current liabilities	$	376,409	$	2,493,287

NOTE 5 – STOCKHOLDERS’ EQUITY

Stock-Based Compensation

For the three and six months ended June 30, 2022 and 2021, the Company recognized stock-based compensation expense related to stock options, restricted stock awards and restricted stock units as follows:


	For the Three Months Ended				For the Six Months Ended
	June 30,				June 30,
	2022		2021		2022		2021
Sales and marketing	$	(8,156)	$	18,456	$	27,424	$	238,965
Technology		56,716		(1,503)		135,591		1,360
General and administrative		240,962		2,585		558,612		20,427
Total	$	289,522	$	19,538	$	721,627	$	260,752

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Kubient, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

As of June 30, 2022, there was approximately $1,830,000 of unrecognized stock-based compensation expense related to awards that were determined to be probable to vest, which will be recognized over approximately 3.3 years.

During the three months ended March 31, 2022, the Company granted 53,192 shares of immediately vested restricted stock awards (“RSAs”) to non-employee directors under the Kubient, Inc. 2021 Equity Incentive Plan (the “2021 Plan”) with an aggregate grant date fair value of $100,000 that was recognized immediately.

During the three months ended March 31, 2022, the Company granted 100,000 RSAs, 489,990 restricted stock units (“RSUs”) and a target number of 234,376 performance stock units (“PSUs”), all issued under the 2021 Plan. The RSAs and RSUs generally vest over four years and the PSUs are earned based upon based upon actual net revenue generated by the Company during 2022 as compared to the targeted revenue specified in each award. Depending on actual net revenues generated as compared to the targeted amounts, the grantees may earn between 0% and 150% of their target award. The awards had an aggregate issuance date fair value of approximately $1,900,000. During the three months ended June 30, 2022, the Company issued 105,832 shares of common stock related to the aforementioned RSAs (100,000 shares) and RSUs (5,832 shares).

Common Stock

During the six months ended June 30, 2022, the Company’s chief financial officer surrendered to the Company 3,397 shares of common stock, which were subsequently cancelled by the Company, in order to satisfy a tax withholding obligation of approximately $18,000 in connection with a previous grant.

NOTE 6 – FAIR VALUE MEASUREMENT

On November 30, 2021, Kubient entered into and consummated an Asset Purchase Agreement (the “Purchase Agreement”) between the Company and MediaCrossing Inc., a Delaware corporation (“MediaCrossing”), pursuant to which the Company acquired certain assets and liabilities that were critical to continue to operate the business of MediaCrossing for (i) $500,000 in cash and (ii) if the acquired business achieves certain milestones in 2022, up to 822,369 shares of the Company’s common stock, par value $0.00001 per share (the “Earnout Shares”) (the “Transaction”). The Earnout Shares had a fair value of $2.55 as of the acquisition date. The Earnout Shares were measured using a Monte Carlo simulation. Key assumptions used in the fair value assessment consisted of revenue projections (which were used to estimate the number of Earnout Shares issuable), discount rate and standard deviation. The fair value measurement of the contingent consideration is based on significant inputs not observed in the market and thus represents a Level 3 measurement. Level 3 instruments are valued based on unobservable inputs that are supported by little or no market activity and reflect Kubient’s own assumptions in measuring fair value.

On June 30, 2022, the Company recomputed the fair value of its Earnout Shares as $0 using the Monte Carlo simulation. The Company recorded a gain on the change in fair value of the contingent consideration of $23,377 and $613,000 during the three and six months ended June 30, 2022, respectively. The loss is primarily due to the decline in the Company’s stock price as well as changes in the likelihood that forecasted milestones would be met for the remainder of 2022.

The following table sets forth a summary of the changes in the fair value of Level 3 liabilities that are measured at fair value on a recurring basis:


Contingent Consideration
Beginning balance as of January 1, 2022	$	613,000
Change in fair value of contingent consideration		(613,000)
Ending balance as of June 30, 2022	$	—

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Kubient, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

NOTE 7 – COMMITMENTS AND CONTINGENCIES

From time to time, the Company is a defendant or plaintiff in various legal actions that arise in the normal course of business. Liabilities for loss contingencies arising from claims, assessments, litigation, fines and penalties and other sources are recorded when it is probable that a liability has been incurred and the amount of the assessment can be reasonably estimated.

Settlement Agreement

On March 11, 2022, the Company, Aureus Holdings, LLC d/b/a Lo70s (“Lo70s”) and JPAR, LLC entered into a Settlement Agreement and Mutual Release (the “Lo70s Settlement Agreement”). Pursuant to the Lo70s Settlement Agreement, the parties agreed to dismiss the litigation (Aureus Holdings, LLC d/b/a Lo70s v. Kubient, Inc., et al., Superior Court of Delaware, Case No. N20C-07-061) and resolve all claims among them, including potential or future claims arising from the letter of intent that the Company and Lo70s had entered into in March 2019, as well as a consulting agreement entered into between the Company and an employee of Lo70s in connection with such letter of intent. Under the terms of the Lo70s Settlement Agreement, the Company made a cash payment in the three months ended March 31, 2022 of $975,000 to Lo70s in consideration of the dismissal of the ligation among the parties, as well as the releases and covenants of Lo70s and JPAR, LLC set forth in the Lo70s Settlement Agreement. During the year ended December 31, 2021, the Company recognized a loss on settlement of approximately $875,000 such that, as of December 31, 2021, it had accrued for the $975,000 cash payment.

NOTE 8 – CONCENTRATIONS

Customer Concentrations

The following table sets forth information as to each customer that accounted for 10% or more of the Company’s net revenues for the following periods:


	For the Three Months Ended				For the Six Months Ended
	June 30,				June 30,
Customer	2022		2021		2022		2021
Customer A	N/A		99.38	%	31.80	%	101.16	%
Customer B	*		N/A		34.47	%	N/A
Customer C	N/A		14.98	%	N/A		N/A
Customer D	19.24	%	N/A		*		N/A
Customer E	14.12	%	N/A		*		N/A
Customer F	43.64	%	N/A		13.56	%	N/A
Total	77.00	%	114.36	%	79.83	%	101.16	%

* Less than 10%.

From time to time, certain customers generate negative net revenues that resulted from Supplier Costs that exceeded the Gross Billing. As a result, the Company’s concentrations on net revenues may result in total percentages that exceed 100%.

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Kubient, Inc.

Notes to Unaudited Condensed Consolidated Financial Statements

The following table sets forth information as to each customer that accounted for 10% or more of the Company’s gross accounts receivable as of:


	June 30,		December 31,
Customer	2022		2021
Customer A	N/A		22.08	%
Customer B	N/A		*
Customer E	N/A		*
Customer F	*		52.18	%
Customer G	30.32	%	N/A
Customer H	10.99	%	N/A
Customer I	35.61	%	N/A
Total	76.93	%	74.26	%

* Less than 10%.

A reduction in sales from or loss of these customers would have a material adverse effect on the Company’s results of operations and financial condition.

Supplier Concentrations

The following table sets forth information as to each supplier that accounted for 10% or more of the Company’s Supplier Costs for the following periods:


	For the Three Months Ended				For the Six Months Ended
	June 30,				June 30,
Supplier	2022		2021		2022		2021
Supplier A	15.26	%	*		17.61	%	*
Supplier B	*		*		*		11.30	%
Supplier C	19.75	%	N/A		27.58	%	N/A
Supplier D	N/A		N/A		15.49	%	N/A
Supplier E	N/A		N/A		11.64	%	N/A
Supplier F	*		*		*		10.37	%
Supplier G	N/A		N/A		*		N/A
Supplier H	*		23.52	%	*		16.54	%
Total	35.01	%	23.52	%	72.32	%	38.21	%

* Less than 10%.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements generally relate to future events or our future financial or operating performance and may include statements concerning, among other things, our business strategy (including anticipated trends and developments in, and management plans for, our business and the markets in which we operate), financial results, the impact of COVID-19 on our business, operations, and the markets and communities in which we, our clients, and partners operate, results of operations, revenues, operating expenses, and capital expenditures, sales and marketing initiatives and competition. In some cases, you can identify forward-looking statements because they contain words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “suggests,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. These statements are not guarantees of future performance; they reflect our current views with respect to future events and are based on assumptions and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements.

We discuss many of these risks in other filings we make from time to time with the Securities and Exchange Commission (the “SEC”). Also, these forward-looking statements represent our estimates and assumptions only as of the date of this Quarterly Report on Form 10-Q, which are inherently subject to change and involve risks and uncertainties. Unless required by federal securities laws, we assume no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated, to reflect circumstances or events that occur after the statements are made. Given these uncertainties, investors should not place undue reliance on these forward-looking statements.

Investors should read this Quarterly Report on Form 10-Q and the documents that we reference in this report and have filed with the SEC, including our Annual Report on Form 10-K, filed with the SEC on March 31, 2022, with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements. Unless the context requires otherwise, references to the “Company,” “Kubient,” “we,” “us” and “our” refer to Kubient, Inc., a Delaware corporation and its wholly-owned subsidiary, Fidelity Media, LLC, a Delaware limited liability company. For explanations of certain terms used in this Quarterly Report on Form 10-Q, please read “Glossary” beginning on page A-1.

Overview

Kubient, Inc. (“Kubient,” “we,” “our,” or the “Company”), a Delaware corporation, was incorporated in May 2017 to solve some of the most significant problems facing the global digital advertising industry.

The Company also provides unique capabilities with its proprietary pre-bid ad fraud detection & prevention, Kubient Artificial Intelligence (“KAI”), which has the ability to stop fraud in the critical 300 millisecond window before an advertiser spends their budget on fraudulent ad space. The technology is powered by deep learning algorithms, the latest advancement in machine learning, which allows the Company to ingest vast amounts of data, find complex patterns in the data and make accurate predictions. Most importantly, it’s self-learning, getting smarter and more accurate over time. This provides advertisers a powerful tool capable of preventing the purchase of ad fraud.

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Russian Sanctions

The current invasion of Ukraine by Russia has escalated tensions among the United States, the North Atlantic Treaty Organization (“NATO”) and Russia. The United States and other NATO member states, as well as non-member states, have announced new sanctions against Russia and certain Russian banks, enterprises and individuals. Violation of such sanctions could result in civil and criminal, monetary and non-monetary penalties, disruptions to our business, limitations on our ability to import and export products and services, and damage to our reputation. As a result, the Company had terminated 10 contractors performing software engineering services as of March 25, 2022. As a result, the Company does not currently employ or contract with any engineers located in Russia. The current political climate has reduced the available number of engineers for hire in such regions. Furthermore, on-going conflict in Ukraine and the spread of political tensions in surrounding areas could increase the threat of cyberwarfare as well as wide-spread internet service interruptions, which would likely disrupt or delay the operations of many digitally-focused companies such as our own.

COVID-19

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Results of Operations

Three Months Ended June 30, 2022 Compared With Three Months Ended June 30, 2021

The following table presents the results of operations for the three months ended June 30, 2022 and 2021:


	For the Three Months Ended
	June 30,
	2022		2021

Net Revenues	$	400,351	$	497,568

Costs and Expenses:
Sales and marketing		1,050,423		504,380
Technology		959,157		619,692
General and administrative		1,509,208		1,108,280
Impairment loss on intangible assets		2,626,974		—
Impairment loss on property and equipment		49,948		—
Impairment loss on goodwill		463,000		—
Loss accrual on customer contract		(413,918)		—
Total Costs and Expenses		6,244,792		2,232,352
Loss From Operations		(5,844,441)		(1,734,784)

Other (Expense) Income:
Interest expense		(2,536)		(1,576)
Interest income		2,734		33,355
Change in fair value of contingent consideration		23,378		—
Other income		10,974		—
Total Other Income		34,550		31,779
Net Loss	$	(5,809,891)	$	(1,703,005)

Net Revenues

For the three months ended June 30, 2022, net revenues decreased by $97,217, or 20%, to $400,351 from $497,568 for the three months ended June 30, 2021. The decrease was primarily attributable to a decrease of $495,000 of net revenues associated with a major customer as compared to the 2021 period, partially offset by revenues generated in the 2022 period related to customer contracts acquired in connection with our acquisition of MediaCrossing in November 2021.

See Loss Accrual on Customer Contract for a discussion of an estimated loss accrual recorded during the three months ended June 30, 2022 associated with a contract with a customer.

Sales and Marketing

For the three months ended June 30, 2022, sales and marketing expenses increased by $546,043, or 108%, to $1,050,423 from $504,380 for the three months ended June 30, 2021. The increase is primarily due to an increase in headcount costs of approximately $686,000, partially offset by a decrease in selling expenses of approximately $98,000 and consulting expense of approximately $36,000.

Technology

For the three months ended June 30, 2022, technology expenses increased by $339,465, or 55%, to $959,157 from $619,692 for the three months ended June 30, 2021. The increase is primarily due to an increase in headcount costs of approximately $108,000, hosting fees of approximately $107,000, non-cash stock-based compensation of approximately $60,000, amortization of approximately $87,000 and software expenses of approximately $33,000, partially offset by a decrease in consulting expense of approximately $22,000.

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General and Administrative

For the three months ended June 30, 2022, general and administrative expenses increased by $400,928, or 36%, to $1,509,208 from $1,108,280 for the three months ended June 30, 2021. The increase is primarily due to increases in headcount costs of approximately $80,000, state taxes of approximately $110,000, non-cash stock-based compensation of approximately $238,000, insurance expense of approximately $10,000, office expenses of approximately $48,000, director fees of approximately $33,000, and dues and software subscriptions of approximately $26,000, partially offset by a decrease in professional services of approximately $72,000 as well as a reduction in consulting expense of approximately $70,000.

Impairment Loss on Intangible Assets, Property and Equipment, and Goodwill

During the three months ended June 30, 2022, we recognized an impairment loss on intangible assets of $2,626,974, an impairment loss on property and equipment of $49,948 and an impairment loss on goodwill of $463,000.

During the three months ended June 30, 2022, we identified triggering events that indicated its finite-lived intangible assets and goodwill were at risk of impairment and, as such, performed the required quantitative impairment assessment to ultimately evaluate whether carrying value exceeded fair value. The primary triggers for the impairment review were a loss of customers as well as a reduction in the value of Kubient’s market capitalization. As a result of the quantitative assessments, we determined the intangible assets and goodwill were fully impaired.

Loss Accrual on Customer Contract

During the three months ended June 30, 2022, we reversed $413,918 of the loss accrual on customer contract related to media costs incurred associated with a contract with a customer. The reversal was a result of our recognition of revenue during the three months ended June 30, 2022 that was related to the loss accrual we recognized in the previous quarter. We will continue to monitor this loss accrual going forward.

Other Income

For the three months ended June 30, 2022, other income increased by $2,771, or 9%, to $34,550 from other income of $31,779 for the three months ended June 30, 2021.

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Six Months Ended June 30, 2022 Compared With Six Months Ended June 30, 2021

The following table presents the results of operations for the six months ended June 30, 2022 and 2021:


	For the Six Months Ended
	June 30,
	2022		2021
Net Revenues	$	1,645,655	$	1,205,325
Costs and Expenses:
Sales and marketing		2,383,433		1,261,330
Technology		2,114,856		1,139,447
General and administrative		3,691,757		2,363,852
Impairment loss on intangible assets		2,626,974		—
Impairment loss on property and equipment		49,948		—
Impairment loss on goodwill		463,000		—
Loss accrual on customer contract		375,687		—
Total Costs and Expenses		11,705,655		4,764,629
Loss From Operations		(10,060,000)		(3,559,304)
Other (Expense) Income:
Interest expense		(6,408)		(3,210)
Interest income		5,025		62,664
Change in fair value of contingent consideration		613,000		—
Other income		11,000		233
Total Other Income		622,617		59,687
Net Loss	$	(9,437,383)	$	(3,499,617)

Net Revenues

For the six months ended June 30, 2022, net revenues increased by $440,330, or 37%, to $1,645,655 from $1,205,325 for the six months ended June 30, 2021. The increase in net revenues is primarily attributable to net revenues generated related to customer contracts acquired in connection with our acquisition of MediaCrossing in November 2021, partially offset by a decrease of $696,000 of net revenues associated with a major customer as compared to the 2021 period.

See Loss Accrual on Customer Contract for a discussion of an estimated loss accrual recorded during the six months ended June 30, 2022 associated with a contract with a customer.

Sales and Marketing

For the six months ended June 30, 2022, sales and marketing expenses increased by $1,122,103, or 89%, to $2,383,433 from $1,261,330 for the six months ended June 30, 2021. The increase is primarily due to an increase in headcount costs of approximately $1,480,000, and software tools of approximately $58,000, partially offset by a decrease in non-cash stock-based compensation of approximately $212,000 and selling expense of approximately $140,000.

Technology

For the six months ended June 30, 2022, technology expenses increased by $975,409, or 86%, to $2,114,856 from $1,139,447 for the six months ended June 30, 2021. The increase is primarily due to an increase in headcount costs of approximately $381,000, hosting fees of approximately $281,000, non-cash stock-based compensation of approximately $137,000 and amortization of approximately $169,000.

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General and Administrative

For the six months ended June 30, 2022, general and administrative expenses increased by $1,327,905, or 56%, to $3,691,757 from $2,363,852 for the six months ended June 30, 2021. The increase is primarily due to increases in professional fees of approximately $659,000, non-cash stock-based compensation of approximately $538,000, office expenses of approximately $100,000, director fees of approximately $66,000, headcount costs of approximately $59,000, state taxes of approximately $35,000, insurance expense of approximately $21,000, dues and software subscriptions of approximately $51,000, partially offset by a decrease in consulting services expense of approximately $125,000 as well as a reduction in recruiting expense of approximately $77,000.

Impairment Loss on Intangible Assets, Property and Equipment, and Goodwill

During the six months ended June 30, 2022, we recognized an impairment loss on intangible assets of $2,626,974, an impairment loss on property and equipment of $49,948 and an impairment loss on goodwill of $463,000.

Loss Accrual on Customer Contract

During the six months ended June 30, 2022, we recognized an estimated loss accrual on a customer contract of $375,687 related to media costs incurred associated with a contract with a customer. We will continue to monitor this loss accrual going forward.

Other Income

For the six months ended June 30, 2022, other income increased by $562,930, or 943%, to $622,617 from $59,687 for the six months ended June 30, 2021. The increase is primarily due to a gain recognized related to a decrease in the fair value of the earnout shares issuable to MediaCrossing.

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Non-GAAP Measures

Adjusted EBITDA

The Company defines EBITDA as net income (loss) before interest, taxes and depreciation and amortization. The Company defines Adjusted EBITDA as EBITDA, further adjusted to eliminate the impact of certain non-recurring items and other items that we do not consider in our evaluation of our ongoing operating performance from period to period. These items will include stock-based compensation, restructuring and severance costs, transaction costs, acquisition costs, certain other non-recurring charges and gains that the Company does not believe reflects the underlying business performance.

For the three and six months ended June 30, 2022 and 2021, EBITDA and Adjusted EBITDA consisted of the following:


	For the Three Months Ended				For the Six Months Ended
	June 30,				June 30,
	2022		2021		2022		2021
Net Loss	$	(5,809,891)	$	(1,703,005)	$	(9,437,383)	$	(3,499,617)
Interest expense		2,536		1,576		6,408		3,210
Interest income		(2,734)		(33,355)		(5,025)		(62,664)
Depreciation and amortization		168,772		81,914		330,993		159,293
EBITDA		(5,641,317)		(1,652,870)		(9,105,007)		(3,399,778)

Adjustments:
Stock-based compensation expense		288,971		19,538		721,627		260,752
Impairment loss on intangible assets		2,626,974		—		2,626,974		—
Impairment loss on property and equipment		49,948		—		49,948		—
Impairment loss on goodwill		463,000		—		463,000		—
Change in fair value of contingent consideration		(23,378)		—		(613,000)		—
Adjusted EBITDA	$	(2,235,802)	$	(1,633,332)	$	(5,856,458)	$	(3,139,026)

Adjusted Loss Per Share	$	(0.16)	$	(0.12)	$	(0.41)	$	(0.24)
Weighted Average Common Shares Outstanding -
Basic and Diluted		14,316,483		13,983,195		14,286,655		13,307,766

EBITDA and Adjusted EBITDA is a financial measure that is not calculated in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). Management believes that because Adjusted EBITDA excludes (a) certain non-cash expenses (such as depreciation, amortization and stock-based compensation) and (b) expenses that are not reflective of the Company’s core operating results over time (such as stock-based compensation expense), this measure provides investors with additional useful information to measure the Company’s financial performance, particularly with respect to changes in performance from period to period. The Company’s management uses EBITDA and Adjusted EBITDA (a) as a measure of operating performance, (b) for planning and forecasting in future periods, and (c) in communications with the Company’s board of directors concerning the Company’s financial performance. The Company’s presentation of EBITDA and Adjusted EBITDA are not necessarily comparable to other similarly titled captions of other companies due to different methods of calculation and should not be used by investors as a substitute or alternative to net income or any measure of financial performance calculated and presented in accordance with U.S. GAAP. Instead, management believes EBITDA and Adjusted EBITDA should be used to supplement the Company’s financial measures derived in accordance with U.S. GAAP to provide a more complete understanding of the trends affecting the business.

Although Adjusted EBITDA is frequently used by investors and securities analysts in their evaluations of companies, Adjusted EBITDA has limitations as an analytical tool, and investors should not consider it in isolation or as a substitute for, or more meaningful than, amounts determined in accordance with U.S. GAAP. Some of the limitations to using non-GAAP measures as an analytical tool are (a) they do not reflect the Company’s interest income and expense, or the requirements necessary to service interest or principal payments on the Company’s debt, (b) they do not reflect future requirements for capital expenditures or contractual commitments, and (c) although depreciation and amortization charges are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and non-GAAP measures do not reflect any cash requirements for such replacements.

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Liquidity and Capital Resources

We measure our liquidity in a number of ways, including the following:


	June 30,		December 31,
	2022		2021
	(unaudited)
Cash and cash equivalents	$	17,683,885	$	24,907,963
Working capital	$	16,769,071	$	22,676,301

Availability of Additional Funds

As a result of its public offerings and the related note conversions, the Company believes its current cash on hand is sufficient to meet its operating and capital requirements for at least the next twelve months from the date these financial statements are issued. Our operating needs include the planned costs to operate our business, including amounts required to fund working capital and capital expenditures. Our future capital requirements and the adequacy of our available funds will depend on many factors, including our ability to successfully commercialize our products and services, competing technological and market developments, and the need to enter into collaborations with other companies or acquire other companies or technologies to enhance or complement our product and service offerings.

Cash Flows

Six Months Ended June 30, 2022 Compared With Six Months Ended June 30, 2021

Our sources and uses of cash were as follows:

Cash Flows From Operating Activities

We experienced negative cash flows from operating activities for the six months ended June 30, 2022 and 2021 in the amounts of $6,856,660 and $2,980,648, respectively. The net cash used in operating activities for the six months ended June 30, 2022 was primarily a result of cash used to fund a net loss of $9,437,383, adjusted for net non-cash expenses of $3,586,542, and $989,270 of net cash used in changes in the levels of operating assets and liabilities. The net cash used in operating activities for the six months ended June 30, 2021 was primarily a result of cash used to fund a net loss of $3,499,617, adjusted for non-cash expenses of $420,045, and $98,924 of net cash used in changes in the levels of operating assets and liabilities.

Cash Flows From Investing Activities

Net cash used in investing activities for the six months ended June 30, 2022 was $0. Net cash used in investing activities for the six months ended June 30, 2021 was $1,124,253, which was attributable to purchases of intangible assets and property and equipment.

Cash Flows From Financing Activities

Net cash used in financing activities for the six months ended June 30, 2022 was $367,418, which was attributable to repayments of our PPP loan of $149,843 as well as repayments of financed director and officer insurance premiums of $217,575. Net cash provided by financing activities for the six months ended June 30, 2021 was $9,785,210, which was provided by the exercise of options and warrants, partially offset by payment of deferred offering costs of $10,300.

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Critical Accounting Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America, or U.S. GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, contingent assets and liabilities, each as of the date of the financial statements, and revenues and expenses during the periods presented. On an ongoing basis, management evaluates their estimates and assumptions, and the effects of any such revisions are reflected in the financial statements in the period in which they are determined to be necessary. Management bases their estimates on historical experience and on various other factors that they believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual outcomes could differ materially from those estimates in a manner that could have a material effect on our consolidated financial statements. While our significant accounting policies are more fully described in the notes to our consolidated financial statements appearing elsewhere in this prospectus, we believe that the following accounting policies and estimates are critical to the process of making significant judgments and estimates in the preparation of our financial statements and understanding and evaluating our reported financial results.

Revenue Recognition

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Business Combinations

Business combinations are accounted for using the acquisition method and, accordingly, the assets acquired (including identified intangible assets), the liabilities assumed and any contingent consideration are recorded at their acquisition date fair values. The Company’s fair value measurement of the contingent consideration is based on significant inputs not observed in the market and thus represents a Level 3 measurement. Level 3 instruments are valued based on unobservable inputs that are supported by little or no market activity and reflect the Company’s own assumptions in measuring fair value.

Intangible Assets

Intangible assets are comprised of costs to acquire and develop computer software, including the costs to acquire third-party data which is used to improve the Company’s artificial intelligence platform for client use, as well as costs to acquire customer lists, customer contracts and related customer relationship and restrictive covenant agreements. The intangible assets have estimated useful lives of two years for the computer software, five years for the capitalized data, seven years for the customer lists and three years for the restrictive covenant agreements. Once placed into service, the Company amortizes the cost of the intangible assets over their estimated useful lives on a straight-line basis.

Impairment of Long-lived Assets

The Company reviews for the impairment of long-lived assets whenever events or changes in circumstances indicate that the carrying amount of an asset might not be recoverable. An impairment would be recognized when estimated future cash flows expected to result from the use of the asset and its eventual disposition are less than its carrying amount.

Stock-Based Compensation

The Company measures the cost of services received in exchange for an award of equity instruments based on the fair value of the award. The fair value of the award is measured on the grant date. The fair value amount is then recognized over the period during which services are required to be provided in exchange for the award, usually the vesting period. Upon the exercise of an award, the Company issues new shares of common stock out of its authorized shares. The Company accrues for any equity awards at fair value that have been contractually earned but not yet issued.

Item 3. Quantitative and Qualitative Disclosure About Market Risk

Not applicable to smaller reporting companies.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer (“CEO”) and Chief Financial Officer (“CFO”), evaluated the effectiveness of our disclosure controls and procedures as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), as of June 30, 2022. Our disclosure controls and procedures are designed to provide reasonable assurance that information we are required to disclose in the reports we file or submit under the Exchange Act is accumulated and communicated to our management, including our CEO and CFO, as appropriate to allow timely decisions regarding required disclosures, and is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms. Based on this evaluation, our CEO and CFO have concluded that our disclosure controls and procedures were effective at the reasonable assurance level as of June 30, 2022.

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Remediation of Material Weakness

Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with U.S. GAAP. The following material weakness in our internal control over financial reporting was identified as part of management’s assessment of the effectiveness of our internal control over financial reporting as of December 31, 2021 and continued to exist as of March 31, 2022:

●

The Company had inadequate segregation of duties in its finance and accounting function because of its limited personnel.

A material weakness is a deficiency, or a combination of deficiencies, within the meaning of Public Company Accounting Oversight Board (“PCAOB”) Auditing Standard AS 2201, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented or detected on a timely basis. The deficiency listed above, combined with inadequate compensating controls, created a reasonable possibility that a material misstatement to the consolidated financial statements might not be prevented or detected on a timely basis.

During the six months ended June 30, 2022, management implemented remediation steps to improve our disclosure controls and procedures and our internal control over financial reporting. The Company’s process included:

●

The Company continued its engagement with outside advisory and consulting firms with expertise in evaluating and remediating material weaknesses in internal control over financial reporting.

●

The gaps identified as a result of the Company’s testing of operational effectiveness in its business processes were used to further evaluate and test the adequacy of design.

●

The redesigned business processes were tested to ensure they operated effectively for the required amount of time.

As a result, as June 30, 2022, we have completed our remediation of the material weakness identified above.

Changes in Internal Control over Financial Reporting

Except as described above, there were no changes in our internal control over financial reporting during the quarter ended June 30, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Inherent Limitations on Effectiveness of Controls

Management recognizes that a control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud or error, if any, have been detected. These inherent limitations include the realities that judgments in decision making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

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PART II. OTHER INFORMATION

Item 1. Legal Proceedings.

From time to time, we may be subject to various other legal proceedings and claims that are routine and incidental to our business. Although some of the legal proceedings set forth herein may result in adverse decisions or settlements, Management believes that the final disposition of such matters will not have a material adverse effect on our business, financial position, results of operations or cash flows.

Item 1A. Risk Factors.

Not applicable to smaller reporting companies.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

Unregistered Sales of Equity Securities

None.

Item 3. Defaults Upon Senior Securities.

None.

Item 4. Mine Safety Disclosure.

Not applicable.

Item 5. Other Information.

There is no other information required to be disclosed under this item which was not previously disclosed.

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Item 6. Exhibits


Exhibit Number	Exhibit Description	Incorporated by Reference			Filed Herewith
		Form	Filing Date	Exhibit Number
31.1	Certification of Principal Executive Officer Pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002				X

31.2	Certification of Principal Financial Officer Pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002				X

32.1 *	Certifications of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (1)				X

101.ins	XBRL Instance Document – the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document.				X

101.sch	Inline XBRL Taxonomy Schema Document				X

101.cal	Inline XBRL Taxonomy Calculation Linkbase Document				X

101.def	Inline XBRL Taxonomy Definition Linkbase Document				X

101.lab	Inline XBRL Taxonomy Label Linkbase Document				X

101.pre	Inline XBRL Taxonomy Presentation Linkbase Document				X

104	Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)				X

*This certification is being furnished solely to accompany this Quarterly Report on Form 10-Q pursuant to 18 U.S.C. Section 1350, and it is not being filed for purposes of Section 18 of the Securities Exchange Act of 1934 and is not to be incorporated by reference into any filing of the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


	KUBIENT, INC.

Dated: August 15, 2022	/s/ Paul Roberts
	Paul Roberts
	Chief Executive Officer
	(principal executive officer)


Dated: August 15, 2022	/s/ Joshua Weiss
	Joshua Weiss
	Chief Financial Officer
	(principal financial and accounting officer)

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GLOSSARY

“Ad network” means an intermediary network or company that acts as a broker between advertisers who want to purchase ad placements and content publishers who want to host the advertiser’s ads. Examples of advertisers are consumer good companies, multimedia companies and automobile manufacturers. Publishers in the context are website operators or app developers.

“Audience Marketplace” means the modular, highly scalable, transparent, cloud-based software platform created by the Company for real-time trading of digital, Programmatic Advertising.

“Bot” or “internet bot” means an autonomous program (or robot) running on a network (usually, the internet) that can interact with computer systems or users. Typically, Bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. According to Imperva, more than half of all web traffic is fraudulent, as it is made up of Bots rather than actual human beings.

“Brand” means a particular name used to identify a type of product or products manufactured by a particular company.

“Latency” means the lag time between a customer click on an internet link and the conversion of that customer to a sale. The term can also refer to the lag time between ad inventory’s purchase and its display on publisher’s media.

“Programmatic advertising” means the purchase of advertising space meant to target audiences using software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts., rather than the traditional method of purchasing time slots in mass media, such as television programming.

“Pre-bid” means the bid placed by an advertiser for placement of its ad, verified prior to such ad being run or displayed.

“Post-bid” means the verification of the running or display of an ad, after such running or display has occurred.

“Publisher” means a source of ad inventory, such as website owners, website operators or app developers. Publishers are generally either managed or owned and operated. An owned and operated publisher receives 100% of the profit for impressions sold. This is opposed to a managed publisher: a publisher that does not own its inventory but has a financial relationship with those who do.

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