NEW YORK, NY -- November 29, 2021 -- Kubient (NasdaqCM: KBNT, KBNTW) ("Kubient" or the "Company"), a cloud-based software platform for digital advertising, today announced ad-tech industry veteran, Mitchell Berg has joined as the Company’s Chief Technology Officer (“CTO”). In this role, Berg will report directly to Paul Roberts, Founder, Chairman, CSO, and CEO.

Berg adds more than 20 years of technology, engineering, and executive management experience to the Kubient team. Most recently, Berg served as CTO for Koddi, leading the product and technology teams to develop ad-tech products that enhance the company’s marketplace offering. He held the same role at Vroom prior to their IPO, where he led the rebuild of the technology team to redesign and scale out the online car buying experience, including developing underlying technology required to advertise and market to prospective customers, and enhance data science and analytics functions. At Dailymotion, Berg architected and developed a new ad-tech platform to support the monetization of Dailymotion video content which included real-time ad serving and auction exchange. Throughout his industry tenure, Berg also held senior level roles at prominent ad-tech companies, such as IgnitionOne, Kikin and SEMPlest.

“This past year has certainly been a transformative year at Kubient and the driving force behind this progress stems from our C-Suite team,” said Paul Roberts, Founder, Chairman, CSO, and CEO. “Mitch brings tremendous industry knowledge and experience in scaling advertising technology businesses and is an extremely valuable add to our team of seasoned leaders. Adding him to our executive bench propels us for further growth in 2022 as we look to continue enhancing the capabilities of our solutions.”

Mitchell Berg, Kubient CTO added: “The ad-tech industry is experiencing a period of disruption and a company like Kubient is well-positioned to help brands, publishers, and agencies mitigate current issues in the advertising supply chain. Fraud is a serious threat that our industry is only now starting to prioritize and tackle. I'm eager to work with the incredible team Kubient has assembled to ensure advertising dollars are no longer wasted on fraudulent traffic.”

Kubient is a technology company with a mission to transform the digital advertising industry to audience-based marketing. Kubient’s next generation cloud-based infrastructure enables efficient marketplace liquidity for buyers and sellers of digital advertising. The Kubient Audience Cloud is a flexible open marketplace for advertisers and publishers to reach, monetize and connect their audiences. The Company’s platform provides a transparent programmatic environment with proprietary artificial intelligence-powered pre-bid ad fraud prevention, and proprietary real-time bidding (RTB) marketplace automation for the digital out of home industry. The Audience Cloud is the solution for brands and publishers that demand transparency and the ability to reach audiences across all channels and ad formats. For additional information, please visit https://kubient.com.

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